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Spring Sale - Slow Start

Initial impact - zero.

Given an discount increase from 20% to 50% we seem to have a pretty price inelastic demand function here. The new discount offer is pretty clear on the streaming sample pages but perhaps we need to beef it up on the main pages.

Perhaps a link nearer the top of the panel will help and some work on the discount page itself. We might also try some explanation of the basket pricing calculations to help give people the confidence to build up their shopping basket.

We could also try some additional messages/links built into a few pages to see if that achieves a greater impact.

Try, try and try again!

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