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Latest Google Update

This one hasn't got a name yet but something has happened overnight because almost all the inconsistencies between data centers have been eliminated according to the Reladvance report I have been using to monitor this aspect of Big Daddy's roll out.

Rankpulse is showing unusual but not spectacular changes in rankings for the last couple of days so that tends to confirm this is an update. As yet there has not been much comment in the SEO Forum so you may well have heard it here first.

It looks to me as if we may be seeing some first fruits of Big Daddy - you can understand that Google may have been uncomfortable about the use of the term 'Google Dance' as a description for their updates - we may be in for much more uniform step changes in future.

The impact on us seems to be a modest with some downward drift on 'composer mp3' search results. This contrasts with Yahoo where we are continuing to see broad upward progress including some break-throughs. There is also a sharp reduction in the reported back links but I think that is largely arbitrary and is unlikely to have a major impact. Some other sites I monitor have seen dramatic increases in Google backlinks today but most have not changed much.

If Google has settled down a bit now it may be time to re-check our optimisation and see if we can claw our way in to some of those more competitive areas.

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