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High Anxiety

Yesterday we reported a Google update which apparently had modestly depressing impacts on some of our search positions only to find the next day that visitor number are collapsing faster than ever and worse still bounce rates for our most popular entrance pages have gone to 100% or there abouts. This pattern has kicked in over two days.

The modest site wide updates we did on the second of those days can't possibly be responsible so we are now very confused and anxious. There is no real keyword pattern that we can detect and Yahoo seems to be moving down with Google.

Very very disturbing or is it the start of school/college holidays? I don't think we've seen a marked Easter effect before.

So let's see what the next few week bring - there may be a bit of a blog gap while we have a break in the run up to Easter and try and collect our thoughts.

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