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Showing posts from July, 2009

Only Number One will do

The new Google Webmaster tools have exposed a new phenomena in Google search behaviour. It has become evident from my results that far and away the vast majority of searchers only look at the first result on the results page. This is a huge change from years gone by when you could get some hits from the second page let alone the bottom of the first page. People don't pay for the 1,2,3 ads in my sector because the is not enough money in it but you can see how effective it must be in other sectors. It would appear that Google's progressive refinements to their algorithms have achieved near perfection form the searcher's point of view. This doesn't reflect some of my own experience as a searcher but perhaps that is a signal that what I am looking for may not be available. This makes the challenge of site optimistation much greater and must have implications for small competitors versus large ones. On the other hand I suppose the constant churn does give more that one