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Google Updating - We're Still Sinking

The consistent data center wide movements have continued over the weekend in a largely downward direction with visitor traffic and bounce rates to match.

Rankpulse shows a relatively high level of search results churn for 5 of the last last 6 days - not as high as the spike in late February but the next best think and this time we believe not based on a data center flip flopping but a global changes. This latter point is based on daily observations at reladvance.com which has shown global step changes for two SERPs (Search Engine Rank Position) until today when one has a range of results from 37-42 randomly spread across the data centers.

If anything Yahoo is holding up so it is becoming clear that the visitor volume reductions we are seeing is the impact of the Google update and changing SERPs results. As ever there are movements both ways and some 3 and 4 word phrases are bubbling up into the top 50 while relatively popular 2 word phrases are sinking fast.

The update has not raised a profile elsewhere so you heard it here first - even if I am wrong!

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