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Customer Feedback

One of the disadvantages of an internet business is that it is hard to elicit feed back from customers let alone visitors to your site.

Regular readers of this blog will know that it attracts very few comments and the same is true of the wider website.

So that made the e-mail from a customer who likes our recording of Saint Saens Danse Macabre so much that he wanted to tell us and suggest that we try and get it on Classic FM's Playlist. Not confident that our approach to them will have any success but it was most encouraging to have such positive and thoughtful feedback.

We have looked at this whole issue of customer communications a number of times but we have yet to come up with a productive approach. Mind you even offers of 50% discounts appear to stir no interest amongst our visitors so I'm not sure what kind of sledge hammer it will take.

Perhaps we just have to become more creative musicians and hook people by their ears!

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