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Re-focusing on Target Keywords

It is now nearly a month since we did a thorough site overhaul - looking at our target keywords and re-focusing pages as indicated by current performance.

Yesterday we had our first detailed look at the impact and as ever it is a fuzzy picture.

There is no obvious overall rise in traffic but there is evidence of progress on some pages and the targeted keywords so our efforts were not in vain but as one might expect they weren't all as successful as each other. It is also probably the case that some of the changes have still to work through - some of the relevant cached pages were only picked up in the last week or so.

The big success was the prominence that our www.download2mp3.com/bach_more.htm
has now achieved with significant support from the Baroque music reference which clue we picked up from Keyword Discovery. Handel is also doing much better at the moment thanks to our new Hallelujah Chorus emphasis - a bigger draw than Sheba or the Concerto Grosso. There is also some encouragement for a separate Vivaldi page especially if we can produce some more material.

There were a number of other minor successes where there has been movement in both SERPs and visitors and some where there was no evidence of progress at all. So we'll be having a look at the latter for our next round of re-focusing encouraged that Google is still a pretty rational environment if somewhat competitive in places.

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