It is nice to report some success following problem identification and prioritised action.
The excessive bounce problem on quite few of our pages had been with us for long time but we had been focused on other issues.
Then by reordering the pages listed in the bounce rate reports we were able to focus on the most extreme cases - starting with the 100% cases - yes all visitors to those pages left immediately!
One of the common factors was that the first music sample offer was below the bottom of the visible page so we systematically revised the layout of many of the www.download2mp3.com/ pages to fix this and try and make them look more enticing.
After a suitable wait we have found that bounce rates have fallen and almost all of these pages have improved their bounce rate performance.
We are less worried about bounces away from the sample pages because those visitors will have heard a clip from one of our arrangements and that probably means that they are in the wrong place and not looking for our kind of music.
The excessive bounce problem on quite few of our pages had been with us for long time but we had been focused on other issues.
Then by reordering the pages listed in the bounce rate reports we were able to focus on the most extreme cases - starting with the 100% cases - yes all visitors to those pages left immediately!
One of the common factors was that the first music sample offer was below the bottom of the visible page so we systematically revised the layout of many of the www.download2mp3.com/ pages to fix this and try and make them look more enticing.
After a suitable wait we have found that bounce rates have fallen and almost all of these pages have improved their bounce rate performance.
We are less worried about bounces away from the sample pages because those visitors will have heard a clip from one of our arrangements and that probably means that they are in the wrong place and not looking for our kind of music.