We signed up to Google's Webmaster tools quite some time back and they provide a range of more or less informative reports on a daily basis although they are not all updated every day.
The information about key words used to find the site seemed rather odd and not too consistent at a glance with Analytics results although this may be down to a different (undisclosed) period of coverage.
However looking at the links from other sites which is much more fulsome today it was striking to note how many of the links are into the blog rather than the rest of the site. In some ways, on reflection, I suppose that is not too surprising but it is a long way from our intentions - still a link is a link is a link and I'm not going to complain. The weird thing is that they are mostly dates (month/year from our Archive files) which must be the most common bits of data to be found in blogs everywhere.
There is perhaps a hint that some of our optimisation work may have begun to have some impact so we'll have a detailed look this week and report back.
The information about key words used to find the site seemed rather odd and not too consistent at a glance with Analytics results although this may be down to a different (undisclosed) period of coverage.
However looking at the links from other sites which is much more fulsome today it was striking to note how many of the links are into the blog rather than the rest of the site. In some ways, on reflection, I suppose that is not too surprising but it is a long way from our intentions - still a link is a link is a link and I'm not going to complain. The weird thing is that they are mostly dates (month/year from our Archive files) which must be the most common bits of data to be found in blogs everywhere.
There is perhaps a hint that some of our optimisation work may have begun to have some impact so we'll have a detailed look this week and report back.