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A further review of our Analytics data has convinced me to experiment with Google's AdSense.

The bounce rates from many of our pages make it clear that many visitors are just not seeing what they are looking for when they reach us so we might as well get what we can out of the visit. Our traffic volumes mean that even with significant conversion rates we won't make much.

The risk of loosing valuable customers is pretty modest and the ads can sometimes increase the credibility of a page to a new visitor i.e. most of our visitors.

We will be selective about the pages we target with this - naturally from the start it will include this blog and our iTunes and iPod pages and then we'll experiment with our more business critical pages.

One of the incidental benefits of the Bit Pass closure is that we can now track all our sales activity through the site with Analytics - the data isn't really statistically significant but it is providing sufficient clues to drive some further refinements on a number of specific pages to try to reduce the higher bounce rates on certain pages.

We are also going to have a look at playing music on these blog pages in postings or on the menu bar.

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