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Traffic Steady : Sales Sporadic

Having established a reasonably steady and high level of visitors we have experienced some good sales periods but we have also seen some droughts. It is very hard to know how to respond apart from getting really depressed in the droughts.

It is evident from the bounce analysis that up to half our visitors can see at a glance that our site does not have what they want, whether that is to do with the extent of our catalog, our emphasis on MP3 and payment or the absence of sheet music and they leave promptly. Google make good use of our description tag content so the search results there are usually pretty clear on those issues but I suspect that many searchers ignore them.

Some like the visitors to our iTunes help page take their time to read the content we offer and then move on to other sites ignoring our offers of original MP3s. As it happens they do get to hear a sample plying while they read and even that fails to entice them further in to the site. Some visitors move on to listen to a few ringtones but the vast majority choose to listen to at least one of our samples and unaccountably still don't make a purchase.

Apart from purchases all this activity gives us very little feed back about the quality of our music so perhaps that is where we need to apply some effort.

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