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BigDaddy is still evolving

By keeping an eye on some of our keywords through MacDar each day, we have seen how the results on the BigDaddy data centers have been evolving. In several cases they are still changing - today coming back towards the current rankings in others drifting further away. At the same time Rankpulse is showing a consistently higher trend level of activity, i.e. nearly double the number of results changes, over the last week or so compared with the usual level.

Analytics is back after it's short intermission and we now have sufficient data for week to week comparisons. There is a slight decline on both Google and Yahoo so it doesn't look as if this churn is having a significantly adverse effect on our visitor volumes and it also looks as if our efforts on the iTunes page were not totally in vain as we have reduced the bounce rate slightly. In this instance the viewing time suggests that we have succeeded in providing relevant content for most visitors because the average viewing time is sufficient for most people to read the body copy quite carefully. It looks as if we will have to hope that they come back later to hear more of our music - perhaps a bookmark button would be appropriate.

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