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Second Impressions

As the data from Hitslink begins to accumulate the impressions broaden out - we start to see our first repeat visitors and more of the quirky enquiries pop up - like the search for "used steel drums" where you can see why the search engine would list us but you can't see why the searcher bothered to visit.

For the most part it is what you'd expect with quite specific searches listed on pages 1,2 and 3 with the very occasional obsessive burrowing down to 381. What we don't have is the killer keyword or phrase to drag in large volumes of searchers. We knew from our use of Wordtracker that there weren't any opportunities like that within our competitive reach - hence our strategy to maximize the volume of possible hooks with their associated bait. Interestingly this blog is contributing to that strategy with blog entries appearing in some of the search results and usually resulting in a sample being streamed and sometimes pages visited.

Looking at the content displayed by the search engines it is quite encouraging to see that we are not luring people in under false pretences - they generally include references to percussion and purchase so that aspect is looking reasonable.

Our samples still seem to be our best bet for converting visitors to customers and so we are going to put more effort into that aspect of our pages. For example here is the revamped Chopin page where we are trying an early call to action to a streaming sample page and augmenting that page with purchasing facilities. We'll try this approach on a few more pages and see what impact it has.

In the mean time for our regular reader(s) here is a second lofi streaming sample from the rags that were published last Friday - A Bag of Rags from our new Ragtime page.

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