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The Ringtone Story

I thought you might like to see the following article after the action we took earlier this year to convert our MP3 download samples to streaming samples because of the high levels of consumption.

Ringtone Market Hits The Jackpot With Teen Cell Phones

The ringtone industry recently hit the jackpot after
striking a popular cord with teenage cell phone users. This
market likes the freedom to purchase their favorite tune or
sound without paying as much for a CD version. Mostly
comprised of 13 to 24-year-olds with discretionary income to
spend on monophonic or polyphonic sounds that makes their
cell phone sound match their personality, this group isn't
afraid to drop serious dough on a frequent basis.

According to RealityTVWorld.com, today~s teens are willing
to substitute cell phone minutes for the latest ringtone.
This behavior places this age group in the largest
population of ringtone purchasers. Since over 40% of cell
phone users fall into this group and have disposable income,
the ringtone industry is making the most of this
opportunity. The market is so large among this young
population that, according to a study by Wireless World
Forum, young people are spending eight times more on mobile
phones than music. Currently, trends in the U.K. show that
the ringtone market holds 10% of the total music market.
This population's buying power is equally impressive in the
United States where teenagers spend nearly as much on
ringtones as on text messaging. The sale of ringtones
worldwide adds up to $3.5 billion, according to IT Facts
online (http://www.itfacts.biz).

Naturally, the music industry isn't highly thrilled about
this shift in sales from the more expensive CD to much less
expensive ringtones - even though the publisher or
songwriter of the music or tone is entitles to royalties.
Still, a ringtone royalty isn't quite as high of a
percentage as a CD royalty. Some future analysts of this
market are predicting that the mobile phone and ringtone
industry are going to dip even farther into the music
industry by giving mobile phones technology similar to
iPods; whereby, the cell phone user can download much longer
versions of ringtones with the high quality of a DVD or CD
and store this music for a long period of time on their cell
phone.

Many teenage cell phone users download their favorite songs
from online or through alert messages on their mobile phone.
While many ringtone updates are offered as freebees from
their service, most teenagers don't mind exchanging minutes
or paying out of their pocket for a sound that they can
identify with. Most ringtone songs are either the full
version of a song with lyrics, purely acoustic versions or
synthesized versions of the tune. Since technology is the
name of the game for this market segment, only the most
up-to-date cell phones or those purchased within the last
year to year and a half can download the best versions. If
you ask an American teen what are the most popular
ringtones, you will probably get the response "What's the
latest top hit in music?" While original sound tunes and
remixes are starting to hit the market, most teens just want
to hear a version of their favorite song as a ringtone.

This age group will probably dominate the ringtone industry
for some time to come. However, a new market of untapped
but upcoming whiz kids (age 7 to 12) is anticipated to be
targeted by some ringtone and cell phone suppliers. You can
download some of the top ringtones at places like your phone
service provider like Verizon Ringtones
(http://www.3gUpload.com), Xingtone
(http://www.xingtone.com), or Jamster
(http://www.jamster.co.uk).


Copyright 2005 Samuel Mitone. All rights reserved.
------------------------------------------------------------
Samuel Mitone is the owner of Fever
Ringtones,Inc
a premier resource for all the latest ringtones on the web.
For futher information please vist his archive of articles:
http://www.feveringtones.com
------------------------------------------------------------

The next lofi streaming sample from the new percussion arrangements of rags that we release last week is Buck Due Rag and otherwise anonymous piece that we found in a player piano collection - enjoy.

And here (added a few weeks latter) is a link to a streaming sample of one of our newly launched Distinctive MP3 Ringtone products Faure's Apres un Reve

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