Skip to main content

The Ringtone Story

I thought you might like to see the following article after the action we took earlier this year to convert our MP3 download samples to streaming samples because of the high levels of consumption.

Ringtone Market Hits The Jackpot With Teen Cell Phones

The ringtone industry recently hit the jackpot after
striking a popular cord with teenage cell phone users. This
market likes the freedom to purchase their favorite tune or
sound without paying as much for a CD version. Mostly
comprised of 13 to 24-year-olds with discretionary income to
spend on monophonic or polyphonic sounds that makes their
cell phone sound match their personality, this group isn't
afraid to drop serious dough on a frequent basis.

According to, today~s teens are willing
to substitute cell phone minutes for the latest ringtone.
This behavior places this age group in the largest
population of ringtone purchasers. Since over 40% of cell
phone users fall into this group and have disposable income,
the ringtone industry is making the most of this
opportunity. The market is so large among this young
population that, according to a study by Wireless World
Forum, young people are spending eight times more on mobile
phones than music. Currently, trends in the U.K. show that
the ringtone market holds 10% of the total music market.
This population's buying power is equally impressive in the
United States where teenagers spend nearly as much on
ringtones as on text messaging. The sale of ringtones
worldwide adds up to $3.5 billion, according to IT Facts
online (

Naturally, the music industry isn't highly thrilled about
this shift in sales from the more expensive CD to much less
expensive ringtones - even though the publisher or
songwriter of the music or tone is entitles to royalties.
Still, a ringtone royalty isn't quite as high of a
percentage as a CD royalty. Some future analysts of this
market are predicting that the mobile phone and ringtone
industry are going to dip even farther into the music
industry by giving mobile phones technology similar to
iPods; whereby, the cell phone user can download much longer
versions of ringtones with the high quality of a DVD or CD
and store this music for a long period of time on their cell

Many teenage cell phone users download their favorite songs
from online or through alert messages on their mobile phone.
While many ringtone updates are offered as freebees from
their service, most teenagers don't mind exchanging minutes
or paying out of their pocket for a sound that they can
identify with. Most ringtone songs are either the full
version of a song with lyrics, purely acoustic versions or
synthesized versions of the tune. Since technology is the
name of the game for this market segment, only the most
up-to-date cell phones or those purchased within the last
year to year and a half can download the best versions. If
you ask an American teen what are the most popular
ringtones, you will probably get the response "What's the
latest top hit in music?" While original sound tunes and
remixes are starting to hit the market, most teens just want
to hear a version of their favorite song as a ringtone.

This age group will probably dominate the ringtone industry
for some time to come. However, a new market of untapped
but upcoming whiz kids (age 7 to 12) is anticipated to be
targeted by some ringtone and cell phone suppliers. You can
download some of the top ringtones at places like your phone
service provider like Verizon Ringtones
(, Xingtone
(, or Jamster

Copyright 2005 Samuel Mitone. All rights reserved.
Samuel Mitone is the owner of Fever
a premier resource for all the latest ringtones on the web.
For futher information please vist his archive of articles:

The next lofi streaming sample from the new percussion arrangements of rags that we release last week is Buck Due Rag and otherwise anonymous piece that we found in a player piano collection - enjoy.

And here (added a few weeks latter) is a link to a streaming sample of one of our newly launched Distinctive MP3 Ringtone products Faure's Apres un Reve

Popular posts from this blog

Introducing Children To Music… Strategies For Success

While we struggle to restore full menu fuctionality We thought you'd like to hear about a more uplifting topic: Introducing Children To Music - Strategies For Success I've heard a million parents lament the fact that they didn'’t get their children interested in music sooner. There are also hundreds of adults out there that wish they had learned how to play an instrument when they were younger. Studies actually support the idea that music stimulates certain brain connections and can actually help children grow smarter! Music also provides an invaluable outlet for safe expression of feelings and emotions, and can also serve as an important learning tool throughout your children's lives! Music helps educate in many ways, by developing children'’s memory skills and nourishing their spirit. Now, some children are a bit resistant to music at first, but you can easily find ways to encourage them to enjoy music in many different forms early in life. You need to si

Bigdaddy's in the Wings

Friday's customer mystery is unresolved ... But meanwhile, word on the SEO street is that, the next major re-index on Google, code name Bigdaddy, is being prepared and a few of our keywords seem to be in play. Since Jagger we have already seen our most competitive keywords drift back into effective obscurity but the rest seem pretty secure at the moment. It looks as if this could cause some further erosion but nothing too exciting. Our sub-menu problem isn't helping people to move around the site so we must get to the bottom of it. The response from support hasn't been too helpful so far but we shall persist. The production software problem is also proving intractable - technology is great when it works but more than a tad frustrating when it don't.

We're Back with the Symphonies

I can't believe it has taken so long but we are finally there and two Beethoven Symphonies have been published. An early bird has already bought the first movement of the Fifth! The hubris of recording these wonderful pieces on new world instruments caused me to pause for some time but each time I listened to them I heard something new and the overall effect was so positive I have pressed ahead. Inevitably some of the machinery was a bit creaky after such little use - not least my memory for where I had put things. We also bought a new player which is taking a little time to bed in - not helped by browser quirks on this PC which refused to play them - sorted now! We're looking to develop the use of play lists as a way of promoting sales but there is a bit more work to do on that. The auto play of the excerpt from the first movement of Beethoven's 5th is a temporary celebration and will be replaced by a more controllable solution later this week. After the repair work