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Headlines with Impact

The headline for this blog is a daily challenge - you get what comes to mind while I compose it. Web page drafting is rather more considered but the need to position targeted Keywords appropriately can cause some stresses and strains. Websurfers are skimmers - headlines and headings are important signposts to the information they are seeking. Here is an article with some tips:

Writing Great Headlines - Get Attention!

Writing great headlines is a requirement to having your
material read. If the headline doesn't get attention,
chances are your article won't be reads. One secret to
writing great headlines is to keep it short and boldly
state your case.

A headline must be effective in its message so that it
attracts the attention of the reader. Writing a great
headline is one of the most critical things in offering up
written material because it a headline attracts the reader
to reading your material above other materials. Let's
examine what differentiates great headlines from poorly
constructed headlines.

Writing great headlines should consist of a mix of all
three of the following: It must be intriguing, it should
evoke emotion and it should force the reader to want to
find out or read what is next. Some people claim that a
headline must be believable to be effective, not true! For
example, look at the gossip tabloids as well as your
fictional reading material. Do they not capture your
attention?

Some poor attempts at writing great headlines are the ones
that exceed 10 words. Keep your headlines to a minimum and
to the point. Trying to drastically change the font style
causes a reader not to be able to relate in their mind what
you are saying. Most people are familiar with new times
roman style of print.

A great headline should flow right through to the subject
topic and needs to be relevant to the style. If you write
an article that is emotional then you need an emotional
headline. If your article if logical and factual then you
need a logical and factual headline.

Writing great headlines is similar to perceived value. For
example, a friend tells you that a certain steak house has
the best steaks in town and can't praise it enough, so you
decide to try them out. Nine times out of ten, you have
already determined that it is the best steak out there due
to your friend's recommendations before you have even
tasted it. Now, keeping this in mind writing great
headlines causes the reader to expect the best from the
story. By the same token, the dull headline can instantly
cause the reader to find the subject matter dull.

It is always best to maybe have a colleague, friend or
maybe even a family member to tell you their reaction to
your headline. As the old saying goes, you have nothing to
lose by obtaining a second opinion.


Tina Valiedi is a Executive of Marketing and contributing
author for MPStrategies Firm,a company whose breakthrough
service unleashes the power of the internet to drive hidden
potential clients to your site. Sign up for the Strategic
Traffic Tips eZine at: http://www.mpstrategiesfirm.com

More on our new pages tomorrow - themes, headlines and all.

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