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Site Re-focus

For the last couple of weeks we have been reviewing and tightening up our keyword focus.

This involved pulling together our historical targeting information with the new insights we got from Keyword Discovery. We have picked up some new targets from the later which we are trying out on pages that have not done too well on their existing targets.

As you know Google discourages checks on SERPs with automated tools but their personalised search solution completely invalidates manual checks so we've had to bend the rules a little. The free tool which we have been using is slow and unreliable so we are not overdoing this.

With this information to hand we have gone through each page and updated the content to better target a key phrase and then through the pages that link back to it to make sure that they are optimised too.

Following Big Daddy we are not getting pages picked up by Googlebot as frequently as we used to. In fact Googlebot now accounts for much less bandwidth consumption than Yahoo or MSN. So it is going to be some time before we see any results form this effort and we are doing a fresh site map to see if that will hurry things along.

As ever we'll keep you posted.

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