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Keyword Discovery

While tackling the problems with the shop we have also taken a look at the Keyword Discovery Application using the free access they offered us.

Like Word Tracker it is a web based solution and unlike Word Tracker it lets you work out your own work flow for yourself. It took me a little while to get to an optimum approach to this but once there it was quite quick and easy to understand.

Keyword Discovery has its own approach to calculating a scale for the best Keywords to target based on the volume of daily searches and the level of competition and produces comparable results. I also made a couple of cross checks on the estimated daily volumes which were at least in the same order of magnitude, whilst the levels of competition were more a less equal on the few that I compared - not too surprising as they are the result of a Google search.

The big differences are around the way the lists of keywords are generated. Keyword Discovery seems to generate longer lists of possible targets but they all seem to have significant levels of competition. Whereas Word Tracker seems to produce results for narrower less competitive niches. This is probably OK if you have a high profile site that is recognised by Google because you still have a chance of getting on to the first two pages if you optimise your target pages well - otherwise you may be in for a lot of disappointment.

In other words Keyword Discovery looks like a good quality professional tool for larger organisations looking for ways to expand their web traffic in targeted ways but it's price and capabilities probably rule it out for the micro business seeking those undiscovered micro niches.

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