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Timing is Everything

Looking back at our first two article submissions we may have left yesterday's too late - I hadn't noticed the lag because the stats presentation is remarkably positive. We could miss the boat altogether with this one.

Some SEO chat suggests that Google may already be on to this approach and there could even be problems with duplicate copy so we shall not be going overboard on this one. The duplicate copy concern also attaches to press releases and cloned directory entries so I don't think that should be too much of an issue.

Speaking of timing I have also picked on a site called rankpulse.com which claims to keep the pulse of Google rankings by monitoring positions in the top ten for 1000 top key words it monitored the volume of change each day. It seems to run at about 2% per day with a couple of one day spikes of up to 10% during the course of the last year - those spikes don't very obviously coincide with Jagger's various phases but we know that Google release changes progressively and depending how rankpulse accesses data centers that could smooth out the effects. It also suggests that they are being successful in targeting specific 'optimisation' tactics and the relatively small proportion of sites that adopt them. Occasionally it records no changes at all. This is substantially at odds with the approach which used to apply when Google would have a major update each month and fits in better with the image of their using material freshly collected by BoogleBot the following day as we saw with our little experiment earlier this year.

Added later: The submission cycle was much quicker this time and the article is out there now - but not sure if any of them have been picked up and used yet.

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