This was an interesting experiment and I suppose it is a little early to judge yet but on the basis of the first 24 hours we are wasting our time offering free gifts.
The only evidence of our lastminute shopping article to be found was using exact search for a five word phrase and that was still on the submission site. More keyword competition research needed if we were to try that again.
On the other hand our changes to the iPod/iTunes pages that launch music sample players have already had a noticeable impact with more visitors going on to explore other pages on the site. It is also possible that there is a different reaction to the two samples chose so there is some scope for further experimentation and development there.
Have a very Merry Christmas - review of the year next week.
The only evidence of our lastminute shopping article to be found was using exact search for a five word phrase and that was still on the submission site. More keyword competition research needed if we were to try that again.
On the other hand our changes to the iPod/iTunes pages that launch music sample players have already had a noticeable impact with more visitors going on to explore other pages on the site. It is also possible that there is a different reaction to the two samples chose so there is some scope for further experimentation and development there.
Have a very Merry Christmas - review of the year next week.