Skip to main content

2 Blog or not 2 Blog

In the spirit of cooperation with other authors and just to show that I don't just delete all those emails offering articles except the ones that arrive 10 times over - here is a piece about the use of Blogs:

How Blogging Can Help Your Business – Ways to Use Your Blog


As a business owner who likes to stay up-to-date on the latest marketing methods and technology, you probably already know how blogging can help your business. There are many benefits of having a company blog, and a great many business owners have already discovered the advantages that are to be had. But if you aren’t sure how to use your blog for your business, here are some ways that your blog can be used.

Customer relations are one use for a company blog. Opening up the lines of communication with your customers is the first step to excellent customer service – and you can learn a great deal from your customers. Print the URL for your blog on receipts, business cards, and brochures to build interest. You can also use your company blog to get customer feedback about your products or services. Again, you can learn a lot from your customers, and use the feedback to improve your products or services and give customers more of what they want in the future.

Company blogs are great research and development tools. You can ask your customers questions about what they want or need. Tell them what you have in development, and what it will do, and ask them how you can make it better. You can even run contests for your customers through your blog, offering the product in development as a prize to the person who comes up with the best idea.

Once you have developed new products or services, you can use a company blog to introduce your new product lines. Keep your customers up-to-date on what is developing or changing at your company. Past customers should be your first customers for your new products and services – and this will happen if they have had a positive experience with you in the past. A blog adds to that positive experience.

You can also use your company blog to teach customers how to use products or services. You can use the blog to answer technical support issues as well. Many companies turn their blogs into a series of how-to articles that are to be used primarily by their current customers. This method has also been found to increase interest – and sales – for products as well. People always want to know how to improve something in their lives, and you should use this need to your advantage!

You can drastically improve employee relations with a company blog. Your employees have private lives, and often, they have happy news that they want to tell the world. Allow them to tell their fellow co-workers their happy news on the blog. Some companies hire a person to maintain and up-date the company blog. People within the company contact the blogger with their news, and the blogger blogs it. This is a great way to boost moral at your place of employment. You can also use the company blog to keep employees up to date on projects, new products, training sessions, or company policy.

If you will be allowing your employees to add entries to the company blog, it is a good idea to implement a blogging policy. There is a great deal of controversy today about company censorship of blogs, so even if you don’t have a company blog, you might want to implement a policy concerning any mention of your company in personal blogs as well.

Get your company blog set up and operating today.

Jason frequently gives tips like this to the subscribers to his newsletter. Visit his blog at http://www.AdventuresInIM.com and subscribe to his newsletter today!

Author: Jason DeVelvis

Author's Email Address: Jason@Content-Articles.com
Article Source: http://www.articlemarketer.com


As you can see we have used quite a few of these ideas but have yet to spark reactions in the form of comments but the number of human visitors to the blog is going up all the time - much of it in the archives.

Popular posts from this blog

Introducing Children To Music… Strategies For Success

While we struggle to restore full menu fuctionality We thought you'd like to hear about a more uplifting topic: Introducing Children To Music - Strategies For Success I've heard a million parents lament the fact that they didn'’t get their children interested in music sooner. There are also hundreds of adults out there that wish they had learned how to play an instrument when they were younger. Studies actually support the idea that music stimulates certain brain connections and can actually help children grow smarter! Music also provides an invaluable outlet for safe expression of feelings and emotions, and can also serve as an important learning tool throughout your children's lives! Music helps educate in many ways, by developing children'’s memory skills and nourishing their spirit. Now, some children are a bit resistant to music at first, but you can easily find ways to encourage them to enjoy music in many different forms early in life. You need to si

Bigdaddy's in the Wings

Friday's customer mystery is unresolved ... But meanwhile, word on the SEO street is that, the next major re-index on Google, code name Bigdaddy, is being prepared and a few of our keywords seem to be in play. Since Jagger we have already seen our most competitive keywords drift back into effective obscurity but the rest seem pretty secure at the moment. It looks as if this could cause some further erosion but nothing too exciting. Our sub-menu problem isn't helping people to move around the site so we must get to the bottom of it. The response from support hasn't been too helpful so far but we shall persist. The production software problem is also proving intractable - technology is great when it works but more than a tad frustrating when it don't.

We're Back with the Symphonies

I can't believe it has taken so long but we are finally there and two Beethoven Symphonies have been published. An early bird has already bought the first movement of the Fifth! The hubris of recording these wonderful pieces on new world instruments caused me to pause for some time but each time I listened to them I heard something new and the overall effect was so positive I have pressed ahead. Inevitably some of the machinery was a bit creaky after such little use - not least my memory for where I had put things. We also bought a new player which is taking a little time to bed in - not helped by browser quirks on this PC which refused to play them - sorted now! We're looking to develop the use of play lists as a way of promoting sales but there is a bit more work to do on that. The auto play of the excerpt from the first movement of Beethoven's 5th is a temporary celebration and will be replaced by a more controllable solution later this week. After the repair work