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Nice Niche if you can get it!

The new pages we launched last week such as Classical Ensembles haven't kicked in yet - I guess we have to be a bit more patient.

Here is an article from Riki Trafford which speaks to some of the issues facing us at the moment:

Stepping It Up Another Niche

At some time or another, you may have heard the saying,
"Jack of all trades and master of none!" This lack of
success, according to marketers, is often avoided by
locating a niche. By avoiding the temptation to sell
everything like a peddler, you can successfully concentrate
on one niche in a market.

Niche marketing is very useful on the Internet, where large
amounts of services and products are peddled. By first
finding a niche, you can position yourself in a more
favorable manner to an existing market. Even if you're a
ll operation, you can still accumulate a large profit
through a niche. In other words, the amount of revenue that
you pull in doesn't have to be dependent upon the size of
your business when you find a niche.

The best way to get into a niche is to first find a need
that's not met and then go out and fill it. The wrong
approach is to put your product or service before a market
without knowing if the market will want it. However,
unearthing an open niche on the Internet is no easy task
since the Internet is home to over 50 billion websites that
sell a wide assortment of products and services. One way to
overcome this problem is to find special ways to present a
niche. Even the slightest change in how you approach a
niche compared to someone else can make a huge difference in
your experience selling that niche. To find a unique way to
sell that niche, begin with an inventory of your expertise.
Inside this inventory, you may come across a spin or
position that will make you stand out from the crowd.

Unfortunately, too many niches are poorly represented or
abandoned. Do some research about your niche before you
launch. The easiest way to research a niche is through
keywords. Make a list of keywords and synonyms that best
represent your niche and study what results pop up in
searches. Follow through to see if those listings are
thriving. If those sites look old, ask yourself why?
Perhaps they didn't present themselves well or the demand
for this niche has gone sour.

When you discover a gap inside a niche site that isn't well
represented, ask yourself if you could fill that gap in a
way that would interest your market. Many of these gaps are
found inside customer service. Could you prefer that
service better for your customers than your competitors?
Another type of gap involves keywords. Sometimes website
owners overlook keywords that are frequently used by their
market. You can mine for these keywords yourself by testing
keywords in Google and studying the results or by using a
free software such as Google Keywords by Softnik Technology
to find out how many searches per month are requested for
certain keywords along with the number of results that

Why pursue a niche that's fully saturated or very well
presented? In this case, you may want to pick an
alternative niche. Entering a niche that's well covered
requires lots of capital and a level of expertise that very
few people can pull off. For instance, do you have the
money and resources to compete with Amazon who's extremely
on top of their game at this time?

The best part about niche marketing is it allows you to
present your product or service to the right market and make
a quick profit. By first testing your market and finding
out if your market would be attracted to your product or
service, you then can place your best foot forward and stand
on solid ground.

Copyright 2005 Riki Trafford. All rights reserved.
Riki Trafford is the manager and developer of Direct MO
Marketing Inc
which offers low cost highly-targetted, keyword-focussed
web traffic. also accepts article submissions on
traffic, marketing, and business topics. Get your article
archived on the Internet with your resources box, here:

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