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Many Keywords Few Conversions

After the recent refurbishment of our keyword focus - there has been more purchase activity which naturally sparked our curiosity.

Delving into the Analytics tables we were able to find that there is a very small number of keywords out of the 2.2K words that have been used to reach us in the last month which prompted purchase.

Most of those are for specific pieces, one for a specific piece instrument combination! But the largest is the oddest 'mp3,itunes' because it leads to a page which has been notably unproductive with a very high bounce rate. Perhaps it is a fluke but if not more focus may be called for to secure our position. We may also have a look at some more instrument piece combinations.

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