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Another Google SERPs Upheaval?

RankPulse has published its highest spike for 6 months showing a one day churn of 15% of the SERPs on the first page from the sample of 1000 keywords which it monitors. On a normal day we expect to see around 4% churn. But there is no comment on the optimiser bulletin board yet.

In theory this shouldn't happen any more because of the constant re-indexing which Google undertakes and it is possible that it is the one or two datacenters that RankPulse connect with catching up. But the previous days data look reasonably normal so that seems unlikely.

It is a bit hard to see if there are any impacts on us at this stage because Analytics seems to be a little slow in completing all of yesterday's results - but nothing too disasterous so far.

We have been trying to interpret the results of the changes we made some weeks ago in terms of re-focusing on some keyword targets and trying to reduce the bounce levels on some of our worst pages. There certainly have been some improvements on both at the page level but it is hard to see any movement at the site level. There is so much churn on our keywords week to week and we have so many it has become quite unmanageable.

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