Readers of this blog over the last few months might have wondered where this is going and what it has to do with Instrumental Music.
It all goes back to the original question behind Download2MP3.com - can an independent musician make it online?
There are several hurdles including the searchengine rankings and in particular Google's SERPs without that even our samples are not heard. This has been a major focus for us for at least a year and we have been very exposed to the vagaries of Google's algorithms, updates etc.
However the biggest hurdle seems to be persuading potential customers that our music is worth paying for. We have attracted a few enthusiasts and one or two have even been kind enough to say how much they like this or that arrangement. It is becoming apparent that the reason that we have no company in this niche is that there is very little interest in buying this sort of music. This has been reinforced lately by the customers who have registered in our volume discount shop but failed to place an order.
So back to our focus on Google - yesterday was a one off update spike and we seem from a rather small sample to have either stayed where we were or made progress. There is some variation between data centers today but it is pretty modest. There is a reasonable alignment with our positions in Yahoo but MSN is another planet and we hardly feature there at all.
Google's cache is still very mixed - they haven't picked up the end of the Spring Sale yet and they still have lots of the last year product pages
It all goes back to the original question behind Download2MP3.com - can an independent musician make it online?
There are several hurdles including the searchengine rankings and in particular Google's SERPs without that even our samples are not heard. This has been a major focus for us for at least a year and we have been very exposed to the vagaries of Google's algorithms, updates etc.
However the biggest hurdle seems to be persuading potential customers that our music is worth paying for. We have attracted a few enthusiasts and one or two have even been kind enough to say how much they like this or that arrangement. It is becoming apparent that the reason that we have no company in this niche is that there is very little interest in buying this sort of music. This has been reinforced lately by the customers who have registered in our volume discount shop but failed to place an order.
So back to our focus on Google - yesterday was a one off update spike and we seem from a rather small sample to have either stayed where we were or made progress. There is some variation between data centers today but it is pretty modest. There is a reasonable alignment with our positions in Yahoo but MSN is another planet and we hardly feature there at all.
Google's cache is still very mixed - they haven't picked up the end of the Spring Sale yet and they still have lots of the last year product pages