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Don't think it is Hardware

There is a thread in the SEO forum today suggesting that hardware capacity problems are at the root of the anomalies that we have been seeing on Google's SERPs in the last few months.

But it seems to me that the ability of Google to produce consistent results from all data centers albeit only occasionally gives the lie to that hypothesis. In any case it all seems to stem from a broad brush comment in a corporate finance statement. It has always seem to me that Google's distributed processing architecture was a very resilient basis for responding to growth in demand. The speed with which they were able to respond to the apparently unexpected level of demand for Analytics was an example of that capacity to respond promptly and effectively.

Software changes are much more likely to be at the back of all this and I like the idea of the Big Daddy infrastructure change including some enhanced software change control capability across the datacenters. There are evidently still some wrinkles in their set up but I am confident that they remain committed to delivering the highest possible quality SERPs results.

Now back to the joys of wrestling with page layout on Dreamweaver ...

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