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Basking in Success

The scales on the traffic charts have had to be changed by an order of magnitude - I keep pinching myself to check that these results are real but it looks as if Jagger is really over and we have come out near the top on virtually everything we have targeted - even ' classical ringtones mp3' is at the top of the first page and visitor are starting to arrive.

The comments on the fora seem quite subdued now - it looks as if some are stunned and others have been virtually unaffected. When we look at the other sites on the first pages where we appear they are mostly the old familiar faces - it is just that we up there with them much more often now - nowhere to first rank in one year is not a bad achievement. But the events of the last week are a strong reminder of the fragility of an organic search based strategy. Now if we can get conversion rates up then it will be worth going for paid ads as well and that is the next challenge. However it is not clear that anyone else in this line of business is using Google Adwords - most seem to be for peer to peer software - that may be a significant clue.

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