Now the boot is moving to the other foot.
Rather than publishing other people's pieces I am now looking at publishing my articles else where in pursuit of those elusive one way context rich links back to our site.
This blog should be a reasonable source of material for some articles and we could generate some new ones. It is not clear to me who read this stuff but I suppose it is a mistake to underestimate / overlook the very specific interests which some people follow because search engines provide the means to pursue them remorselessly.
This activity is competing for our time with updates to some pages that are performing less well than they might and where a bit of testing is now in order. But we do need to try it out soon.
Our index page has become rather difficult to format because of the laundry lists of spider friendly links so we have taken on a new template which uses the same topline but formats the rest of the page in a more helpful way. We'll probably use this on some of the other support pages to test whether it helps make them more productive.
Oddly enough the index page does not show up directly our stats analysis package so it is a bit tricky to see what effect our changes are having.
Rather than publishing other people's pieces I am now looking at publishing my articles else where in pursuit of those elusive one way context rich links back to our site.
This blog should be a reasonable source of material for some articles and we could generate some new ones. It is not clear to me who read this stuff but I suppose it is a mistake to underestimate / overlook the very specific interests which some people follow because search engines provide the means to pursue them remorselessly.
This activity is competing for our time with updates to some pages that are performing less well than they might and where a bit of testing is now in order. But we do need to try it out soon.
Our index page has become rather difficult to format because of the laundry lists of spider friendly links so we have taken on a new template which uses the same topline but formats the rest of the page in a more helpful way. We'll probably use this on some of the other support pages to test whether it helps make them more productive.
Oddly enough the index page does not show up directly our stats analysis package so it is a bit tricky to see what effect our changes are having.