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AdSense is back - up and running on the site

Yes - the errant postcard turned up thanks to a nice bit of informal mail re-direction and Google have now satisfied themselves as to my bona fides to the extent that they are willing to make payments into my bank account and present adverts on our site!

The added confidence that this seems to give potential customers is also evident in the renewed trickle of sales. Some interesting optimisation opportunities in the light of this experience - onward and upward.

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