As I have mentioned before Google's contract is a bit restrictive in terms of what can be disclosed about the arrangement.
But I think a few comments are justified, although of course, they are personal comments based on the experience of just one site.
From our first toe in the water experiments with individual ads on some pages we have in the last day or so moved to maximizing the advertising coverage where that can be done without compromising important page layout considerations. So apart from this blog we don't use the top of the page. We do use the right hand side where it doesn't interfere with our own product tables.
If there is space at the end of our text we include the 'fat one' otherwise a single banner has been placed at the bottom of most product pages and all the streaming sample pages. We have even added the banner ads to our product pages in the shop below the action buttons because we know people do sit and listen to these samples for up to 30 seconds and then sometimes listen again. There also seem to be a few individuals who come and listen to lots of samples, occasionally over several days.
As you would expect Google's monitoring stats are pretty good although some of the more sophisticated aspects take a bit of getting used to. Through this we are seeing our advertising income rise steadily without any negative impact on our own sales - there could even be a small positive impact.
To conclude this has been a very positive and interesting experience so far, despite the mysterious process by which our actual remuneration is determined and the stochastic visitor behavior with their decisions to click or not to click.
But I think a few comments are justified, although of course, they are personal comments based on the experience of just one site.
From our first toe in the water experiments with individual ads on some pages we have in the last day or so moved to maximizing the advertising coverage where that can be done without compromising important page layout considerations. So apart from this blog we don't use the top of the page. We do use the right hand side where it doesn't interfere with our own product tables.
If there is space at the end of our text we include the 'fat one' otherwise a single banner has been placed at the bottom of most product pages and all the streaming sample pages. We have even added the banner ads to our product pages in the shop below the action buttons because we know people do sit and listen to these samples for up to 30 seconds and then sometimes listen again. There also seem to be a few individuals who come and listen to lots of samples, occasionally over several days.
As you would expect Google's monitoring stats are pretty good although some of the more sophisticated aspects take a bit of getting used to. Through this we are seeing our advertising income rise steadily without any negative impact on our own sales - there could even be a small positive impact.
To conclude this has been a very positive and interesting experience so far, despite the mysterious process by which our actual remuneration is determined and the stochastic visitor behavior with their decisions to click or not to click.