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Bounce Research Findings

Today I came across one of those gems which makes the whole business of optimising site for Google so worthwhile.

As someone who was trained in science and sought to apply it in a marketing environment over many years with huge budgets it is so nice to be able to appreciate the efforts of those who experiment on Google with the help of a few acquaintances and get results.

As you know we have been concerned about the bounce rates on some of our pages and have taken action to reduce it, with some modest success. It had occurred to me that Google might be using this information to improve the search results for searchers on the assumption that bounces are a bad thing and that might harm our rankings.

In the experiment reported in this article they seem to have proved that this is the case - so we can start to see why Google Analytics would be free to webmasters. I'm so impressed I signed up for their newsletter at www.1stsearchenginerankings.com and I'll flag items of interest here.

In the meantime our keyword results are churning away following the recent spikes of SERPs churn but the overall level of visits is pretty stable and we are strengthening our Google Ads activity because that doesn't seem to be doing any harm to our sales activity levels and is developing a steady trickle of pennies.

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