It almost doubled the normal number of visitors and on the festive day itself.
Our iTune/Pod help pages were prompted by noticing a niche in this area which we sough to fill to our own advantage. We have been relatively successful and these are amongst if not quite always the most popular pages on our site. They also represent some of the longest visits which suggests that they do find the copy useful. But we are very unsuccessful at converting those visitors to listeners or paying customers.
On reflection I suppose that this is just a piece of in appropriate targeting and we should really re-visit the whole novelty music issue.
Our iTune/Pod help pages were prompted by noticing a niche in this area which we sough to fill to our own advantage. We have been relatively successful and these are amongst if not quite always the most popular pages on our site. They also represent some of the longest visits which suggests that they do find the copy useful. But we are very unsuccessful at converting those visitors to listeners or paying customers.
On reflection I suppose that this is just a piece of in appropriate targeting and we should really re-visit the whole novelty music issue.