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Identifying your Niche Market

A little bit of Monday morning - back to basics reflection:

The Internet is really just a big gathering of a lot of
little niches. No matter your taste or desire, if there
is not already a website out there catering to you and
those like you, there soon will be. Unlike traditional
media such as print or television ads, Internet marketing
is ideally suited to efficiently convert members of any
niche into potential customers. From search engine
optimized websites to ezine advertising, Internet marketing
is finely tuned and will get the most out of your
advertising dollar. But before you decide on what marketing
strategy to employ, you first must define your niche

For instance, if you want to sell a new method of making
coffee, which will help the customers get more caffeine out
of every bean, you need to decide who your customers would
be. You cannot presume that all coffee drinkers will form
your niche market. You must know the socio-economic level at
which your potential customers unite. Of course, those who
will be interested in getting more caffeine from their
coffee will belong to lower or middle income groups because
they value every penny and they need more energy. Unless you
consider these vital issues you would be wasting money if
you buy ad space in ezines dedicated to gourmet coffees.
Thus, it pays to know the socioeconomic relationship between
potential customers and what motivates them. It is easy to
sell your product when you know how your customers think.

The next step involves attracting the attention of potential
customers in the midst of thousands of websites trying to
sell coffee to people. You need to style your campaign to
capture the attention of your niche market. For that purpose
it is absolutely essential for you to know what unites your
customers on the socioeconomic level, in order to decide
whether a flashy campaign will attract them to your product
or a scholarly explanation of your method would be more
effective. Your aim is to get their attention and you have
to find out what excites them. It is essential to select
your line of approach.

Finally, if your product is really unique and your coffee is
genuinely better than the rest, you should use that as the
central point of your Internet marketing campaign. It gives
you a competitive edge over the sea of others selling
coffee. In case your product is just a different brand name,
then you will have to present it ostensibly and shout louder
than your competitors.

Online marketing today is the most efficient way of
targeting niche markets and drawing potential customers to
your website. However, to identify your niche market, you
need to explore the socioeconomic backgrounds of your
potential clientele, know what kind of marketing gimmicks
appeal to them and once you have their attention, convince
them about the superiority of your product or service. With
this three points covered in your strategy, you will not
only increase your customer base but your profits as well.

Desmond Mantor is the Marketing Manager for
Have Traffic
a business specialising in highly targeted traffic for
commercial websites. If you are looking for traffic
that performs better than pay-per-click visit

Ours is very much a product based niche strategy and we know very little about our actual or potential clientele and that does make it difficult to establish an appropriate tone of voice. So we have generally tried to keep it neutral but informative which may equate to dull - this is going to be a continuing challenge!

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