Skip to main content

Identifying your Niche Market

A little bit of Monday morning - back to basics reflection:

The Internet is really just a big gathering of a lot of
little niches. No matter your taste or desire, if there
is not already a website out there catering to you and
those like you, there soon will be. Unlike traditional
media such as print or television ads, Internet marketing
is ideally suited to efficiently convert members of any
niche into potential customers. From search engine
optimized websites to ezine advertising, Internet marketing
is finely tuned and will get the most out of your
advertising dollar. But before you decide on what marketing
strategy to employ, you first must define your niche
market.

For instance, if you want to sell a new method of making
coffee, which will help the customers get more caffeine out
of every bean, you need to decide who your customers would
be. You cannot presume that all coffee drinkers will form
your niche market. You must know the socio-economic level at
which your potential customers unite. Of course, those who
will be interested in getting more caffeine from their
coffee will belong to lower or middle income groups because
they value every penny and they need more energy. Unless you
consider these vital issues you would be wasting money if
you buy ad space in ezines dedicated to gourmet coffees.
Thus, it pays to know the socioeconomic relationship between
potential customers and what motivates them. It is easy to
sell your product when you know how your customers think.

The next step involves attracting the attention of potential
customers in the midst of thousands of websites trying to
sell coffee to people. You need to style your campaign to
capture the attention of your niche market. For that purpose
it is absolutely essential for you to know what unites your
customers on the socioeconomic level, in order to decide
whether a flashy campaign will attract them to your product
or a scholarly explanation of your method would be more
effective. Your aim is to get their attention and you have
to find out what excites them. It is essential to select
your line of approach.

Finally, if your product is really unique and your coffee is
genuinely better than the rest, you should use that as the
central point of your Internet marketing campaign. It gives
you a competitive edge over the sea of others selling
coffee. In case your product is just a different brand name,
then you will have to present it ostensibly and shout louder
than your competitors.

Online marketing today is the most efficient way of
targeting niche markets and drawing potential customers to
your website. However, to identify your niche market, you
need to explore the socioeconomic backgrounds of your
potential clientele, know what kind of marketing gimmicks
appeal to them and once you have their attention, convince
them about the superiority of your product or service. With
this three points covered in your strategy, you will not
only increase your customer base but your profits as well.


Desmond Mantor is the Marketing Manager for
Have Traffic
a business specialising in highly targeted traffic for
commercial websites. If you are looking for traffic
that performs better than pay-per-click visit
http://www.havetraffic.com


Ours is very much a product based niche strategy and we know very little about our actual or potential clientele and that does make it difficult to establish an appropriate tone of voice. So we have generally tried to keep it neutral but informative which may equate to dull - this is going to be a continuing challenge!

Popular posts from this blog

Introducing Children To Music… Strategies For Success

While we struggle to restore full menu fuctionality We thought you'd like to hear about a more uplifting topic: Introducing Children To Music - Strategies For Success I've heard a million parents lament the fact that they didn'’t get their children interested in music sooner. There are also hundreds of adults out there that wish they had learned how to play an instrument when they were younger. Studies actually support the idea that music stimulates certain brain connections and can actually help children grow smarter! Music also provides an invaluable outlet for safe expression of feelings and emotions, and can also serve as an important learning tool throughout your children's lives! Music helps educate in many ways, by developing children'’s memory skills and nourishing their spirit. Now, some children are a bit resistant to music at first, but you can easily find ways to encourage them to enjoy music in many different forms early in life. You need to si

Bigdaddy's in the Wings

Friday's customer mystery is unresolved ... But meanwhile, word on the SEO street is that, the next major re-index on Google, code name Bigdaddy, is being prepared and a few of our keywords seem to be in play. Since Jagger we have already seen our most competitive keywords drift back into effective obscurity but the rest seem pretty secure at the moment. It looks as if this could cause some further erosion but nothing too exciting. Our sub-menu problem isn't helping people to move around the site so we must get to the bottom of it. The response from support hasn't been too helpful so far but we shall persist. The production software problem is also proving intractable - technology is great when it works but more than a tad frustrating when it don't.

We're Back with the Symphonies

I can't believe it has taken so long but we are finally there and two Beethoven Symphonies have been published. An early bird has already bought the first movement of the Fifth! The hubris of recording these wonderful pieces on new world instruments caused me to pause for some time but each time I listened to them I heard something new and the overall effect was so positive I have pressed ahead. Inevitably some of the machinery was a bit creaky after such little use - not least my memory for where I had put things. We also bought a new player which is taking a little time to bed in - not helped by browser quirks on this PC which refused to play them - sorted now! We're looking to develop the use of play lists as a way of promoting sales but there is a bit more work to do on that. The auto play of the excerpt from the first movement of Beethoven's 5th is a temporary celebration and will be replaced by a more controllable solution later this week. After the repair work