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Oops is right

They call it "Jagger1" and on the Google optimisation fora theories about its nature and purpose abound. It appears that the impact has varied across different topic areas - local estate agents have been hit apparently and I guess that we may have been swept up in an MP3 focus.

The big established sites like Classical Cat don't appear to have been affected but small scale outfits like ours have been knocked right back after having been raised very briefly to dizzy heights. From my, only slightly, biased point of view Google seem to be worsening the searcher's experience with this change so we have to hope that their long established policy of preferring the searcher's interests will be restored and this aberration corrected.

In the meantime a couple of straws in the wind suggest that the improvements made to our sample pages have improved conversion rates.

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