Having found some niche phrases in the steelband arena we set about targeting them - using the instrumentation rather than the composer as the focus of some page content.
As part of this process we look at the competition and what should appear but local Caribbean CD sales sites with versions of popular classics performed by a whole range of steelbands.
A small number of sites with a very specific local feel made us feel like intruders - interlopers on their patch. But the feeling didn't last - we are just more competition after all - perhaps we might even get round to collaborating at some point.
As part of this process we look at the competition and what should appear but local Caribbean CD sales sites with versions of popular classics performed by a whole range of steelbands.
A small number of sites with a very specific local feel made us feel like intruders - interlopers on their patch. But the feeling didn't last - we are just more competition after all - perhaps we might even get round to collaborating at some point.