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Getting a hearing

This seems to be the biggest issue facing an on line independant music publisher.

Establishing a position on the major search engines and directories is a longer term task. As in every sector the the high volume keywords are very competitive and large long establsihed sites often have overwhelming advantages here. The independant needs to find the niches where there is evidence of interest in their kind of music and a chance that optimised pages will secure first page rankings.

A launch press release generated no requests for review copies but I guess that is a matter of hammering away until you come up with an angle that catches a journalist's imagination.

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