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Building Links

In the beginning Google was started by people who thought that the more links that were made to a site the more it was a respected source. Before too long those of us who try to optimize our so called organic search engine positions tried to maximize the links to their sites. Some people took this to extremes and so began the war of measure and counter measure between Google and the webmasters. The Google search results are probably better than ever but their selection of sites with links to have become exccentric to say the least. In the meantime Yahoo and MSN tried to catch up and emulate the quality of Google's search results but they were always well behind the ball.

One of the purposes of this blog is to persuade the Google system that this is an active site which is constantly updated and a relevant and authoritative source in its chosen field of endeavor. Ironically these blog pages are not to be found in the google index and certainly not on the pages with links to . By contrast several of these pages are featured in Yahoo as are most of the archive files. We don't appear in MSN's pages - they exhibit a strong preference for directory pages and so copies of our DMOZ entry appear with substantial frequency. The most extreme is Alta Vista who list all our stream sample pages as well as blog pages and directory copies - they appear to act as a feeder source to Yahoo who select the pages they will include. Copies of our press releases are also often found on these links to pages.

After all that Google still provide most of our searching visitors.

Today's streaming sample is from our percussion arrangement of Franz Schubert's Impromptu No 3 - enjoy

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Visitor Volumes down - not sure why

Yes the puzzle continues. We know that there has been a significant Google update but the impact on our SERPs has generally not been too significant - the usual crop of ups and downs spiced up by the odd disappearance. But the last couple of days have been 25% down on the previous working day run rate. Remember - don't panic over a couple of day's figures!

So we are going to have a long weekend - back next Wednesday (for our small faithful band of regular readers). This trip will be a test of some technology we are planning to take on a much longer excursion later in the year - so we may improve on that if we find Wifi hotspots in North Wales.

If you are one of that faithful band it would be fascinating to hear from you.

This daily exercise in one way communication gives focus to my morning review of yesterday's data but the complete absence of response is a bit weird. I have to say it is matched by the lack of response on the SEO board where I have zero credibility and m…

Bach's back

Bach is now more fully represented in the dialy Twitter campaign and there are some indications that his posion has been strengthened.

The volume of impressions on Beethoven keywords means that he is still very dominant and some of the Bach activity is much more variable from day to day both interms of impressions and click through rates.

Twitter have been messing about with the way pictures are treated and that has caused some rework on the saved tweets but it is more or less sorted now.

This activity has increased the number of saved tweets somewhat so the repetitions are less frequent.

Thanks Google

Just the occasional update here these days.

It looks like we were one of the winners in the latest refinement to the Google search results algorithm and our average position went up a percent.

We now get about 60 % of our traffic from phones so it was worth all that effort of setting up mobile optimized pages.

Our bounce rate is down substantially from historical levels although it is still higher than one would like.

Our click through rates varies enormously depending on the search term used as well as our position on the results page so it is all rather really tricky to interpret.

However it does seem clear that most searchers only find out about our interpretation of the piece once they get to our site.

We are still big in India and Indonesia, home of the gamalan and Beethoven outperforms everything else.

Working on some new recordings when time permits so there will be some updates latter this year.