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Adjusting the Script

Technically PHP is referred to as a scripting language because it issues instructions that are followed by other program's including browsers and operating systems that were originally designed to be directed by human input. A bit of a nice distinction I'd say because it has such powerful functionality and capacity for complexity just more focused on input and out put than massive number crunching.

As an irregular programmer it is always a bit of a strain to return to the analysis and modification of other people's code but we are making progress - a test product selection made it into the shopping cart yesterday. A bit of substitution was required to adapt a program intended for physical products to work well for digital content and a tweak to the database definition. Now we are focusing on tidying up the presentation and making some links work properly so that our customers will have the functionality they need.

Here is a LoFi streaming sample from our percussion arrangement of the third movement of Wolfgang Amadeus Mozart's Piano Quartet in G minor - K478 . The rest of the Sonata and the full HiFi version are available for you to purchase and download as MP3 files for your unrestricted personal use at the Mozart page - if you are interested in any commercial applications please contact our webmaster.

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Visitor Volumes down - not sure why

Yes the puzzle continues. We know that there has been a significant Google update but the impact on our SERPs has generally not been too significant - the usual crop of ups and downs spiced up by the odd disappearance. But the last couple of days have been 25% down on the previous working day run rate. Remember - don't panic over a couple of day's figures!

So we are going to have a long weekend - back next Wednesday (for our small faithful band of regular readers). This trip will be a test of some technology we are planning to take on a much longer excursion later in the year - so we may improve on that if we find Wifi hotspots in North Wales.

If you are one of that faithful band it would be fascinating to hear from you.

This daily exercise in one way communication gives focus to my morning review of yesterday's data but the complete absence of response is a bit weird. I have to say it is matched by the lack of response on the SEO board where I have zero credibility and m…

Bach's back

Bach is now more fully represented in the dialy Twitter campaign and there are some indications that his posion has been strengthened.

The volume of impressions on Beethoven keywords means that he is still very dominant and some of the Bach activity is much more variable from day to day both interms of impressions and click through rates.

Twitter have been messing about with the way pictures are treated and that has caused some rework on the saved tweets but it is more or less sorted now.

This activity has increased the number of saved tweets somewhat so the repetitions are less frequent.

Thanks Google

Just the occasional update here these days.

It looks like we were one of the winners in the latest refinement to the Google search results algorithm and our average position went up a percent.

We now get about 60 % of our traffic from phones so it was worth all that effort of setting up mobile optimized pages.

Our bounce rate is down substantially from historical levels although it is still higher than one would like.

Our click through rates varies enormously depending on the search term used as well as our position on the results page so it is all rather really tricky to interpret.

However it does seem clear that most searchers only find out about our interpretation of the piece once they get to our site.

We are still big in India and Indonesia, home of the gamalan and Beethoven outperforms everything else.

Working on some new recordings when time permits so there will be some updates latter this year.