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MP3 Downloads Analysis brings Twitter surprise

Following up on yesterday's blog - I have done a little anaysis on the MP3 downloads  to date in May.

As expected Beethoven comes out head and shoulders above every one else at around 50K full and partial downloads - i.e over 25% of the total.

Mozart comes in a strong second at 23K and is followed by Bach at nearly 7K. Debussy just about managed 1K and every other composer was less than that.

Amongst the Ragtime Composers Scott Joplin did best at 852 but was beaten by the gamelan rag collection at just over 1K.

Selections generally did very poorly with the exception of the Marimba selection which came in at 331 MP3 downloads.

But the surprise result from this exercise was the observation that the pieces featured on our 16 daily tweets did much better than their fellows whethe they were classical or not. Roughly roughly it looks as if each tweeted MP3 is downloaded about 25 time so that is a lotal of 400 per day or 10K per month or 5% of the total. This is a very different picture …
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Donationware reinterpreted

Since this site was launched there has been a radical shift in the source of visitors away from the USA, Canada and a less extent Europe towards South East Asia and specifically India and Indonesia.

Where it was reasonable to suppose that some at least of the First World users would be willing to put their hands in their pockets to support humanitarian causes usually but not exclusively in the Third World the reverse is evidently not the case.

So our donationware is now probably best seen as a generous provision of free access to an interpretation of some of the best of western music in a form which is more familiar to a drum based musical frame of reference. Still very consistent with Rotary International's principals of sharing mutual understanding between counties around the world and achieved at very modest cost.

Downloads a plenty

Hadn't really looked at the download stats in the new suite except to see what was managing to get into the top ten alongside Beethoven.

So far this May we have had nearly 41000 complete downloads and 55000 incomplete downloads.

As you'd expect the incompletes are concentrated in the popular long pieces like Beethoven symphony movements.

For some reason (probably alphabetic do you think) Scott joplin's Weeping Willow was the least popular along with 50 others on just one complete download out of the 800different MP3 files downloaded.

Perhaps more analysis later.

Mozart is powering our growth

For years our Mozart arrangements failed to achieve the recognition they deserved but in the last few months this has changed. Our Mozart page has move up the Google and Yandex search results and now benefits substantially from the high level of interest in this composer.

Just wondering what I need to do to help Bach keep up.

There are some odd features to the usage of our site - some of it almost looks like streaming as gigabytes are down loaded or there are thousands of page hits from what is reported as a Russian search index robot. No, perhaps Google just badly underestimate how popular we are in Russia because they are not so popular there.

According to Google India and Indonesia are still the mainstays of our audience with Nigeria and South Africa nudging in just below the USA. So it seems we are supporting developing countries just not in the way orgiginally envisaged.

We've moved

But you would not have noticed, so smooth was the transition.

We have been with the same ISP, on the same platform since the site was launched. It had gone through a few changes of ownership but service continuity was maintained until September.

The first symptom of incipient obsolescence was the stats package failure. The process of authorizing the move was protracted but the actual transition was extraordinarily smooth. FTPing the files across took a while but was invisible to users.

The net effect seems to have been positive in terms of usage - latest peak download in one day 30 gigabits.

Thanks Google

Just the occasional update here these days.

It looks like we were one of the winners in the latest refinement to the Google search results algorithm and our average position went up a percent.

We now get about 60 % of our traffic from phones so it was worth all that effort of setting up mobile optimized pages.

Our bounce rate is down substantially from historical levels although it is still higher than one would like.

Our click through rates varies enormously depending on the search term used as well as our position on the results page so it is all rather really tricky to interpret.

However it does seem clear that most searchers only find out about our interpretation of the piece once they get to our site.

We are still big in India and Indonesia, home of the gamalan and Beethoven outperforms everything else.

Working on some new recordings when time permits so there will be some updates latter this year.

Bach's back

Bach is now more fully represented in the dialy Twitter campaign and there are some indications that his posion has been strengthened.

The volume of impressions on Beethoven keywords means that he is still very dominant and some of the Bach activity is much more variable from day to day both interms of impressions and click through rates.

Twitter have been messing about with the way pictures are treated and that has caused some rework on the saved tweets but it is more or less sorted now.

This activity has increased the number of saved tweets somewhat so the repetitions are less frequent.

Big Thank You

Here's a big thank you to our latest generous donors Brown and Bartholomew.

It is lovely to get the daily likes on Twitter, the listings and the occasional re-tweets but there's nothing like the approbation signified by cash.

Our Rotary club works hard to raise the funds we disburse to local and international charities and the donations from this website go directly to those funds. We make sure that the projects we support reflect genuine need and are professionally managed. The site comprises recordings made over more than 15 years of a variety of styles illustrating what can be done with percussion supported by the occasional Ocarina and harp.

The site continues to thrive with our renditions of Beethoven's work reflecting the popularity of that composer but one of our early recordings has just broken through to the top of the downloads - the famous Bach Toccata and Fugue in D minor on Mega Moog and steel drums.

I have long felt that our Bach recordings don't get the…