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Some commercial thoughts

In some ways the options for a independant online music publisher seem to be fairly limited. Althought the it is now possible to make work available - securing visibility remains an exceptional challenge.

The MP3 format, a song lenght around 3 minutes and a unit price around $1 seem to have become de facto standards for the on line music industry. The file size/download times means that the market is biased towards those with broadband connections.

The other main legal option is the subscription approach but I think that is only really viable for those with a large and diverse back catalog or a regular and high volume of new work being published. There are sites offering facilities for new bands etc but they don't sit well with an independant publisher.

A few years ago the biggest barrier was processing online transactions for low unit prices. BitPass and PayPal have lowered that barrier and made this market much more accessible both in terms of reduced administrative and technical hurdles - well within the grasp of any reasonably experience webmaster and commercially viable.

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Visitor Volumes down - not sure why

Yes the puzzle continues. We know that there has been a significant Google update but the impact on our SERPs has generally not been too significant - the usual crop of ups and downs spiced up by the odd disappearance. But the last couple of days have been 25% down on the previous working day run rate. Remember - don't panic over a couple of day's figures!

So we are going to have a long weekend - back next Wednesday (for our small faithful band of regular readers). This trip will be a test of some technology we are planning to take on a much longer excursion later in the year - so we may improve on that if we find Wifi hotspots in North Wales.

If you are one of that faithful band it would be fascinating to hear from you.

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Bach's back

Bach is now more fully represented in the dialy Twitter campaign and there are some indications that his posion has been strengthened.

The volume of impressions on Beethoven keywords means that he is still very dominant and some of the Bach activity is much more variable from day to day both interms of impressions and click through rates.

Twitter have been messing about with the way pictures are treated and that has caused some rework on the saved tweets but it is more or less sorted now.

This activity has increased the number of saved tweets somewhat so the repetitions are less frequent.

Thanks Google

Just the occasional update here these days.

It looks like we were one of the winners in the latest refinement to the Google search results algorithm and our average position went up a percent.

We now get about 60 % of our traffic from phones so it was worth all that effort of setting up mobile optimized pages.

Our bounce rate is down substantially from historical levels although it is still higher than one would like.

Our click through rates varies enormously depending on the search term used as well as our position on the results page so it is all rather really tricky to interpret.

However it does seem clear that most searchers only find out about our interpretation of the piece once they get to our site.

We are still big in India and Indonesia, home of the gamalan and Beethoven outperforms everything else.

Working on some new recordings when time permits so there will be some updates latter this year.