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Keywords and optimization

After content creation and presentation one of the most critical steps on the path to effective search engine promotion is the identification of the language people use to search for the material you have to offer.

I use the Wordtracker service which analyses a database of keywords used recently on some search engines. From this they estimate the volume of potential queries per day per keyword. Importantly they also check the level of competition on those keywords on the target search engines. It is all about identifying niches and going all out for them - the delicate judgments are around just how far you push the requirements of the robots over the expectations of visitors for intelligibility and decent English. Let's hope it's not too blatant this time - it is easy to get carried away if you are not careful. It is only in this way that new and smaller sites have any chance of establishing themselves on the vital first two results pages of any search.

Now that we have built a decent amount of content (70+ hifi tracks with associated lofi clips) and can see where we are going with the rest of the classical composers it was time this week to look again at our targeting so that we can refocus the site and start building decent volumes of traffic - to get our music heard.

As a by product you can get a fascinating insight into the relative popularity of particular composers and particular pieces - I suppose the huge sites with their vast archives get even better data from their web traffic analysis and purchases by their users but it may be a bit biased by the characteristics of their specific audience.

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Big Thank You

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It is lovely to get the daily likes on Twitter, the listings and the occasional re-tweets but there's nothing like the approbation signified by cash.

Our Rotary club works hard to raise the funds we disburse to local and international charities and the donations from this website go directly to those funds. We make sure that the projects we support reflect genuine need and are professionally managed. The site comprises recordings made over more than 15 years of a variety of styles illustrating what can be done with percussion supported by the occasional Ocarina and harp.

The site continues to thrive with our renditions of Beethoven's work reflecting the popularity of that composer but one of our early recordings has just broken through to the top of the downloads - the famous Bach Toccata and Fugue in D minor on Mega Moog and steel drums.

I have long felt that our Bach recordings don't get the…

Bach's back

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After a major change like the removal of Ring tones from the product range there is a lot of tidying up to do.

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A little trip down memory lane to the menu files and a follow up today to finish the job.

There is an opportunity to revamp the whole side bar now but I'm going to mull that over for a while.

Oddly enough the price changes seems to have gone through relatively smoothly. Although there is little in the way of automation to help with the HTML, the back end system is relatively rigourus because the prices are only kept in one database table and that is what get's charged. Because I was editing the table in Excel I was able to use sorting …