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Beethoven's Domination

From the start my arrangements of Beethoven Marches and Bagatelles were amongst the most popular recordings on the site along with the evergreen Can Can and seasonal popularity for a few other pieces.

But since the complete recordings of all 9 symphonies were published Beethoven dominates the download profile. A lot of the interest seems to come from countries like India who appear to be more open to a fresh interpreation of Western Classical music.

This is one of the rasons why I am persisting with the Twitter campaign because it gives exposure to parts of the site which would otherwise never see the light of day. The word file containing the tweets is now up to version 13 and we are now up to a ten day cycle of 16 daily tweets. This typically generates about 17,000 tweet impressions a month. The engagement levels recorded by Twitter Analytics are surprisingly & disappointingly low but the constant flow of likes in encouraging. It would appear that rather than following the link to download the MP3 included in each tweet people go to the profile and thence to the website.

There are some arrangements waiting for that final polish before publication and the Easter holidays should provide the opportunity to get them completed and loaded on the site.

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MP3 Downloads Analysis brings Twitter surprise

Following up on yesterday's blog - I have done a little anaysis on the MP3 downloads  to date in May.

As expected Beethoven comes out head and shoulders above every one else at around 50K full and partial downloads - i.e over 25% of the total.

Mozart comes in a strong second at 23K and is followed by Bach at nearly 7K. Debussy just about managed 1K and every other composer was less than that.

Amongst the Ragtime Composers Scott Joplin did best at 852 but was beaten by the gamelan rag collection at just over 1K.

Selections generally did very poorly with the exception of the Marimba selection which came in at 331 MP3 downloads.

But the surprise result from this exercise was the observation that the pieces featured on our 16 daily tweets did much better than their fellows whethe they were classical or not. Roughly roughly it looks as if each tweeted MP3 is downloaded about 25 time so that is a lotal of 400 per day or 10K per month or 5% of the total. This is a very different picture …

Bach's back

Bach is now more fully represented in the dialy Twitter campaign and there are some indications that his posion has been strengthened.

The volume of impressions on Beethoven keywords means that he is still very dominant and some of the Bach activity is much more variable from day to day both interms of impressions and click through rates.

Twitter have been messing about with the way pictures are treated and that has caused some rework on the saved tweets but it is more or less sorted now.

This activity has increased the number of saved tweets somewhat so the repetitions are less frequent.

Thanks Google

Just the occasional update here these days.

It looks like we were one of the winners in the latest refinement to the Google search results algorithm and our average position went up a percent.

We now get about 60 % of our traffic from phones so it was worth all that effort of setting up mobile optimized pages.

Our bounce rate is down substantially from historical levels although it is still higher than one would like.

Our click through rates varies enormously depending on the search term used as well as our position on the results page so it is all rather really tricky to interpret.

However it does seem clear that most searchers only find out about our interpretation of the piece once they get to our site.

We are still big in India and Indonesia, home of the gamalan and Beethoven outperforms everything else.

Working on some new recordings when time permits so there will be some updates latter this year.