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Settling down again

May has seen download volumes of over 200 Gigabits again.

It looks as if much of this is in direct response to the tweets although Twitter Analytics doesn't seem to record them as link clicks.  The geographical focus for the site has moved to South East Asia and so I try to time the tweets for early morning here late afternoon / early evening there - not so good for the USA.

Some of the re-tweets have produced dramatic i.e. 10 fold daily peaks in impressions.

Meanwhile the volume of searches has shown some dramatic surges which are probably linked in some way I have yet to discern.

All in all the Twitter campaign is continuing to perform well it is spreading awareness of the less frequently visited corners of the site while booting popularity of the favorites like Beethoven's Symphonies and the Can Can. So we will continue to refine and develop the content and be led by the audience response.

My Rotary Club has also received it's first donation from the site so perhaps that form of appreciation may grow too.

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Visitor Volumes down - not sure why

Yes the puzzle continues. We know that there has been a significant Google update but the impact on our SERPs has generally not been too significant - the usual crop of ups and downs spiced up by the odd disappearance. But the last couple of days have been 25% down on the previous working day run rate. Remember - don't panic over a couple of day's figures!

So we are going to have a long weekend - back next Wednesday (for our small faithful band of regular readers). This trip will be a test of some technology we are planning to take on a much longer excursion later in the year - so we may improve on that if we find Wifi hotspots in North Wales.

If you are one of that faithful band it would be fascinating to hear from you.

This daily exercise in one way communication gives focus to my morning review of yesterday's data but the complete absence of response is a bit weird. I have to say it is matched by the lack of response on the SEO board where I have zero credibility and m…

Bach's back

Bach is now more fully represented in the dialy Twitter campaign and there are some indications that his posion has been strengthened.

The volume of impressions on Beethoven keywords means that he is still very dominant and some of the Bach activity is much more variable from day to day both interms of impressions and click through rates.

Twitter have been messing about with the way pictures are treated and that has caused some rework on the saved tweets but it is more or less sorted now.

This activity has increased the number of saved tweets somewhat so the repetitions are less frequent.

Thanks Google

Just the occasional update here these days.

It looks like we were one of the winners in the latest refinement to the Google search results algorithm and our average position went up a percent.

We now get about 60 % of our traffic from phones so it was worth all that effort of setting up mobile optimized pages.

Our bounce rate is down substantially from historical levels although it is still higher than one would like.

Our click through rates varies enormously depending on the search term used as well as our position on the results page so it is all rather really tricky to interpret.

However it does seem clear that most searchers only find out about our interpretation of the piece once they get to our site.

We are still big in India and Indonesia, home of the gamalan and Beethoven outperforms everything else.

Working on some new recordings when time permits so there will be some updates latter this year.