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Re-focusing on Target Keywords

It is now nearly a month since we did a thorough site overhaul - looking at our target keywords and re-focusing pages as indicated by current performance.

Yesterday we had our first detailed look at the impact and as ever it is a fuzzy picture.

There is no obvious overall rise in traffic but there is evidence of progress on some pages and the targeted keywords so our efforts were not in vain but as one might expect they weren't all as successful as each other. It is also probably the case that some of the changes have still to work through - some of the relevant cached pages were only picked up in the last week or so.

The big success was the prominence that our www.download2mp3.com/bach_more.htm
has now achieved with significant support from the Baroque music reference which clue we picked up from Keyword Discovery. Handel is also doing much better at the moment thanks to our new Hallelujah Chorus emphasis - a bigger draw than Sheba or the Concerto Grosso. There is also some encouragement for a separate Vivaldi page especially if we can produce some more material.

There were a number of other minor successes where there has been movement in both SERPs and visitors and some where there was no evidence of progress at all. So we'll be having a look at the latter for our next round of re-focusing encouraged that Google is still a pretty rational environment if somewhat competitive in places.

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MP3 Downloads Analysis brings Twitter surprise

Following up on yesterday's blog - I have done a little anaysis on the MP3 downloads  to date in May.

As expected Beethoven comes out head and shoulders above every one else at around 50K full and partial downloads - i.e over 25% of the total.

Mozart comes in a strong second at 23K and is followed by Bach at nearly 7K. Debussy just about managed 1K and every other composer was less than that.

Amongst the Ragtime Composers Scott Joplin did best at 852 but was beaten by the gamelan rag collection at just over 1K.

Selections generally did very poorly with the exception of the Marimba selection which came in at 331 MP3 downloads.

But the surprise result from this exercise was the observation that the pieces featured on our 16 daily tweets did much better than their fellows whethe they were classical or not. Roughly roughly it looks as if each tweeted MP3 is downloaded about 25 time so that is a lotal of 400 per day or 10K per month or 5% of the total. This is a very different picture …

Bach's back

Bach is now more fully represented in the dialy Twitter campaign and there are some indications that his posion has been strengthened.

The volume of impressions on Beethoven keywords means that he is still very dominant and some of the Bach activity is much more variable from day to day both interms of impressions and click through rates.

Twitter have been messing about with the way pictures are treated and that has caused some rework on the saved tweets but it is more or less sorted now.

This activity has increased the number of saved tweets somewhat so the repetitions are less frequent.

Thanks Google

Just the occasional update here these days.

It looks like we were one of the winners in the latest refinement to the Google search results algorithm and our average position went up a percent.

We now get about 60 % of our traffic from phones so it was worth all that effort of setting up mobile optimized pages.

Our bounce rate is down substantially from historical levels although it is still higher than one would like.

Our click through rates varies enormously depending on the search term used as well as our position on the results page so it is all rather really tricky to interpret.

However it does seem clear that most searchers only find out about our interpretation of the piece once they get to our site.

We are still big in India and Indonesia, home of the gamalan and Beethoven outperforms everything else.

Working on some new recordings when time permits so there will be some updates latter this year.