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New Template Bedding In

It looks as if the new Dreamweaver template that we implemented on Friday has settled down OK.

Of course it will take a little longer to establish what effect it has on our visitors, if any, and longer still to see what reaction, if any, we get from Google. The new template removes a whole column of internal links from some pages and adds a side bar to others. We have also take the opportunity to remove the new page generator off links to all pages except the reference pages, like our commercial terms, to try and make it easier to navigate around the site.

We have started with Mozart as Composer of the week and The Entertainer as ring tone of the week with prominent links so we'll see what that does. We will use the side bar and the footer for trying out site wide changes and developments because it is so much easier to make consistent changes now. Analytics gives us a good appreciation of the use being made on the links on our pages which facilitates this sort of experimentation.

Google is experiencing more flux in its search results across some of its data centers but not enough to seriously upset Rankpulse and we think we can see Big Daddy rolling out a little further so that they may be passed the half way point now.

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Bach's back

Bach is now more fully represented in the dialy Twitter campaign and there are some indications that his posion has been strengthened.

The volume of impressions on Beethoven keywords means that he is still very dominant and some of the Bach activity is much more variable from day to day both interms of impressions and click through rates.

Twitter have been messing about with the way pictures are treated and that has caused some rework on the saved tweets but it is more or less sorted now.

This activity has increased the number of saved tweets somewhat so the repetitions are less frequent.

Thanks Google

Just the occasional update here these days.

It looks like we were one of the winners in the latest refinement to the Google search results algorithm and our average position went up a percent.

We now get about 60 % of our traffic from phones so it was worth all that effort of setting up mobile optimized pages.

Our bounce rate is down substantially from historical levels although it is still higher than one would like.

Our click through rates varies enormously depending on the search term used as well as our position on the results page so it is all rather really tricky to interpret.

However it does seem clear that most searchers only find out about our interpretation of the piece once they get to our site.

We are still big in India and Indonesia, home of the gamalan and Beethoven outperforms everything else.

Working on some new recordings when time permits so there will be some updates latter this year.

MP3 Downloads Analysis brings Twitter surprise

Following up on yesterday's blog - I have done a little anaysis on the MP3 downloads  to date in May.

As expected Beethoven comes out head and shoulders above every one else at around 50K full and partial downloads - i.e over 25% of the total.

Mozart comes in a strong second at 23K and is followed by Bach at nearly 7K. Debussy just about managed 1K and every other composer was less than that.

Amongst the Ragtime Composers Scott Joplin did best at 852 but was beaten by the gamelan rag collection at just over 1K.

Selections generally did very poorly with the exception of the Marimba selection which came in at 331 MP3 downloads.

But the surprise result from this exercise was the observation that the pieces featured on our 16 daily tweets did much better than their fellows whethe they were classical or not. Roughly roughly it looks as if each tweeted MP3 is downloaded about 25 time so that is a lotal of 400 per day or 10K per month or 5% of the total. This is a very different picture …