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New Template Bedding In

It looks as if the new Dreamweaver template that we implemented on Friday has settled down OK.

Of course it will take a little longer to establish what effect it has on our visitors, if any, and longer still to see what reaction, if any, we get from Google. The new template removes a whole column of internal links from some pages and adds a side bar to others. We have also take the opportunity to remove the new page generator off links to all pages except the reference pages, like our commercial terms, to try and make it easier to navigate around the site.

We have started with Mozart as Composer of the week and The Entertainer as ring tone of the week with prominent links so we'll see what that does. We will use the side bar and the footer for trying out site wide changes and developments because it is so much easier to make consistent changes now. Analytics gives us a good appreciation of the use being made on the links on our pages which facilitates this sort of experimentation.

Google is experiencing more flux in its search results across some of its data centers but not enough to seriously upset Rankpulse and we think we can see Big Daddy rolling out a little further so that they may be passed the half way point now.

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New Music

It is time we changed our tack and came up with some new recordings perhaps in a slightly different style to see if we can generate interest that way.

The main obstacle at the moment is our kit. The software for our sophisticated Creamware sound card is not working properly with our Cubase sequencing and recording application. Specifically this means restricted access to final mastering functionality as we put the mixes to bed.

On the instrumentation front we have some new presets for the Moog that we'd like to try - provided they don't pull the processor over and we have some Symphonic movements on the stocks that could be fun.

So this calls for another attempt to get a response from their support organisation.

In the meantime the weather here in London is sunny and warm at last, our broadband reasonably steady and the visitors are coming into the site in reasonable numbers but that's as far as it goes.

Time for the new weekly composer now - Saint Saens I think.

Visitor Volumes down - not sure why

Yes the puzzle continues. We know that there has been a significant Google update but the impact on our SERPs has generally not been too significant - the usual crop of ups and downs spiced up by the odd disappearance. But the last couple of days have been 25% down on the previous working day run rate. Remember - don't panic over a couple of day's figures!

So we are going to have a long weekend - back next Wednesday (for our small faithful band of regular readers). This trip will be a test of some technology we are planning to take on a much longer excursion later in the year - so we may improve on that if we find Wifi hotspots in North Wales.

If you are one of that faithful band it would be fascinating to hear from you.

This daily exercise in one way communication gives focus to my morning review of yesterday's data but the complete absence of response is a bit weird. I have to say it is matched by the lack of response on the SEO board where I have zero credibility and m…

Communicate with Visitors

I have had this article in the possibles stack for a couple of months which is very unusual. We have been worrying about gaining visitors and getting them to listen to atleast one of our samples but it is clear that we need to work on our communication with our visitors - to engage them and encourage them to consider a purchase or two.
Here is a rather thoughtful piece on this topic:

This article might be a bit different than you've come to
expect from a webmaster-related article. The reason is that, in
my opinion, it is a facet of the internet many people don't
really think about. And that is communication. But, by
communication I mean more than just talking or writing. Read
on...

What is Communication?

Communication is defined simply as the transferring of an idea
or concept from one point to another with full duplication on
the receiving side. This last component is one often forgotten.
So, a full one-way communication would be Fred has an idea about
a widget. He propels that idea acros…