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Google Analytics - Overlay Feature

Google have just introduced an overlay feature which gives a graphical indication of the links followed from specific links on the pages of our site.

This is the first time I have seen anything like this and it is both shocking and encouraging at the same time. The number of unused links is the shocking thing but more gratifying is the observation of the effect of some of the design changes we have made.

As yet it is not quite clear to me how the JavaScripted links are handled in this feature - some of the indicators are detached from their buttons so we have a little more detective work to do there.

Of course some of the links we provide are largely there for optimisation purposes so we don't need to worry about them too much.

This should be a really valuable tool in page text and layout work - good stuff.

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Visitor Volumes down - not sure why

Yes the puzzle continues. We know that there has been a significant Google update but the impact on our SERPs has generally not been too significant - the usual crop of ups and downs spiced up by the odd disappearance. But the last couple of days have been 25% down on the previous working day run rate. Remember - don't panic over a couple of day's figures!

So we are going to have a long weekend - back next Wednesday (for our small faithful band of regular readers). This trip will be a test of some technology we are planning to take on a much longer excursion later in the year - so we may improve on that if we find Wifi hotspots in North Wales.

If you are one of that faithful band it would be fascinating to hear from you.

This daily exercise in one way communication gives focus to my morning review of yesterday's data but the complete absence of response is a bit weird. I have to say it is matched by the lack of response on the SEO board where I have zero credibility and m…

Bach's back

Bach is now more fully represented in the dialy Twitter campaign and there are some indications that his posion has been strengthened.

The volume of impressions on Beethoven keywords means that he is still very dominant and some of the Bach activity is much more variable from day to day both interms of impressions and click through rates.

Twitter have been messing about with the way pictures are treated and that has caused some rework on the saved tweets but it is more or less sorted now.

This activity has increased the number of saved tweets somewhat so the repetitions are less frequent.

Thanks Google

Just the occasional update here these days.

It looks like we were one of the winners in the latest refinement to the Google search results algorithm and our average position went up a percent.

We now get about 60 % of our traffic from phones so it was worth all that effort of setting up mobile optimized pages.

Our bounce rate is down substantially from historical levels although it is still higher than one would like.

Our click through rates varies enormously depending on the search term used as well as our position on the results page so it is all rather really tricky to interpret.

However it does seem clear that most searchers only find out about our interpretation of the piece once they get to our site.

We are still big in India and Indonesia, home of the gamalan and Beethoven outperforms everything else.

Working on some new recordings when time permits so there will be some updates latter this year.