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Review of the Year (part 2)

August - in parallel with the completion and launch of the Multi-track store we went back to Wordtracker to look for more key word opportunities.

But the key move of the month was our adoption of Hitslink which has helped us see much more precisely what our visitors are doing on the site and where they have come from. There were some shocks when we realized just how much of the traffic we have comes from robots. It looks as if the big ones visit every day.

September saw the launch of some new pages prompted by the Wordtracker work and the iPod/iTunes pages are now after four months generating a lot of visitors. This month we also worked on the Ringtone collection and got it launched at the end of the month. Results have been pretty depressing really despite having reasonable positions on Google for keywords like 'classic MP3 ringtone' , the interest we saw in our samples earlier in the year and the growth of Mobile phones with MP3 playing capacity.

Through the months of October and November we rode the Google Jagger roller coaster from record heights to the depths of despair. We re-found the community of Google watchers and were amazed by the range of tools that they offered to monitor what is going on across the datacenters. This isn't necessarily a very healthy occupation but is is possible that one or possibly two of the actions we took as a result of that research resulted in the relatively healthy visitor volumes that we have been experiencing for several weeks now.

The Jagger experience also prompted our entry into the article publication arena which is probably a dead end for us unless we can up our game on the exciting writing front. Christmas was pretty quiet as far as sales go and so we go into the new year with a big question mark over the commercial viability of this venture. It feels like we have got to first base - putting decent quality merchandise in front of browsers who have expressed interest. It all depends on our capacity to convert sufficient of that interest into sales.

From a human point of view we have seen a lot more human visitors to this blog and we can see that the site has a few fans who are coming back time and again to go through our whole catalog of samples and we have a few paying customers whose anonymity is protected by BitPass. The blog and the web site have failed lamentably to prompt responses from our audience - the visitor stats are really the only feedback we get and that is pretty thin gruel.

But Hey next week is the start of a new year with fresh challenges to meet and new music to make.

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New Music

It is time we changed our tack and came up with some new recordings perhaps in a slightly different style to see if we can generate interest that way.

The main obstacle at the moment is our kit. The software for our sophisticated Creamware sound card is not working properly with our Cubase sequencing and recording application. Specifically this means restricted access to final mastering functionality as we put the mixes to bed.

On the instrumentation front we have some new presets for the Moog that we'd like to try - provided they don't pull the processor over and we have some Symphonic movements on the stocks that could be fun.

So this calls for another attempt to get a response from their support organisation.

In the meantime the weather here in London is sunny and warm at last, our broadband reasonably steady and the visitors are coming into the site in reasonable numbers but that's as far as it goes.

Time for the new weekly composer now - Saint Saens I think.

Visitor Volumes down - not sure why

Yes the puzzle continues. We know that there has been a significant Google update but the impact on our SERPs has generally not been too significant - the usual crop of ups and downs spiced up by the odd disappearance. But the last couple of days have been 25% down on the previous working day run rate. Remember - don't panic over a couple of day's figures!

So we are going to have a long weekend - back next Wednesday (for our small faithful band of regular readers). This trip will be a test of some technology we are planning to take on a much longer excursion later in the year - so we may improve on that if we find Wifi hotspots in North Wales.

If you are one of that faithful band it would be fascinating to hear from you.

This daily exercise in one way communication gives focus to my morning review of yesterday's data but the complete absence of response is a bit weird. I have to say it is matched by the lack of response on the SEO board where I have zero credibility and m…

Communicate with Visitors

I have had this article in the possibles stack for a couple of months which is very unusual. We have been worrying about gaining visitors and getting them to listen to atleast one of our samples but it is clear that we need to work on our communication with our visitors - to engage them and encourage them to consider a purchase or two.
Here is a rather thoughtful piece on this topic:

This article might be a bit different than you've come to
expect from a webmaster-related article. The reason is that, in
my opinion, it is a facet of the internet many people don't
really think about. And that is communication. But, by
communication I mean more than just talking or writing. Read
on...

What is Communication?

Communication is defined simply as the transferring of an idea
or concept from one point to another with full duplication on
the receiving side. This last component is one often forgotten.
So, a full one-way communication would be Fred has an idea about
a widget. He propels that idea acros…