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Search Quality

This week we are supposed to start to see Jagger3 kick in. Apparently this is the search quality testing and improvement phase of this latest ranking upheaval on Google.

From my not very unbiased perspective here are a couple of related observations:

For the first time I can remember - over the weekend we got a visitor from the 399th search result out of 400 results. This gives a bit of a clue that people are not finding what they want on page 1 - as do the people yesterday who dived down to page 8 to find the Halloween music like Danse Macabre they were looking for.

For our own part the suggestions that a new filter may be catching sites with repetitive content pages has prompted more work to vary our product pages with in the limits of keeping them, relevant and helpful to visitors. When we started to produce these pages we did not expect them to feature is search results but we did a modest amount of optimisation around some target key words. On reflection some of this was a bit clumsy - if that is the cause of our present difficulties with Google we have certainly paid a high price.

We were digging around for more information about Jagger yesterday but there was not much to be had and I can't see the value of a subscription to webmaster world where Google Guy the much quoted source published his updates.

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New Music

It is time we changed our tack and came up with some new recordings perhaps in a slightly different style to see if we can generate interest that way.

The main obstacle at the moment is our kit. The software for our sophisticated Creamware sound card is not working properly with our Cubase sequencing and recording application. Specifically this means restricted access to final mastering functionality as we put the mixes to bed.

On the instrumentation front we have some new presets for the Moog that we'd like to try - provided they don't pull the processor over and we have some Symphonic movements on the stocks that could be fun.

So this calls for another attempt to get a response from their support organisation.

In the meantime the weather here in London is sunny and warm at last, our broadband reasonably steady and the visitors are coming into the site in reasonable numbers but that's as far as it goes.

Time for the new weekly composer now - Saint Saens I think.

Visitor Volumes down - not sure why

Yes the puzzle continues. We know that there has been a significant Google update but the impact on our SERPs has generally not been too significant - the usual crop of ups and downs spiced up by the odd disappearance. But the last couple of days have been 25% down on the previous working day run rate. Remember - don't panic over a couple of day's figures!

So we are going to have a long weekend - back next Wednesday (for our small faithful band of regular readers). This trip will be a test of some technology we are planning to take on a much longer excursion later in the year - so we may improve on that if we find Wifi hotspots in North Wales.

If you are one of that faithful band it would be fascinating to hear from you.

This daily exercise in one way communication gives focus to my morning review of yesterday's data but the complete absence of response is a bit weird. I have to say it is matched by the lack of response on the SEO board where I have zero credibility and m…

Communicate with Visitors

I have had this article in the possibles stack for a couple of months which is very unusual. We have been worrying about gaining visitors and getting them to listen to atleast one of our samples but it is clear that we need to work on our communication with our visitors - to engage them and encourage them to consider a purchase or two.
Here is a rather thoughtful piece on this topic:

This article might be a bit different than you've come to
expect from a webmaster-related article. The reason is that, in
my opinion, it is a facet of the internet many people don't
really think about. And that is communication. But, by
communication I mean more than just talking or writing. Read
on...

What is Communication?

Communication is defined simply as the transferring of an idea
or concept from one point to another with full duplication on
the receiving side. This last component is one often forgotten.
So, a full one-way communication would be Fred has an idea about
a widget. He propels that idea acros…