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Ringtone Volume

Our first ringtone test has thrown up the issue of volume control on MP3 capable phones.

Air on a G string tends to be a relatively quiet piece normally so we hadn't cranked up the overall volume of the mix as far as usual and the result was almost inaudible on our Nokia test phone. A new recording at full volume did the trick though.

This area seems to be fraught with varying capabilities on the phones so we are going to have to tread carefully. The normalization software we have tried so far doesn't seem to answer the requirements of this task but a bit more testing is probably called for.

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MP3 Downloads Analysis brings Twitter surprise

Following up on yesterday's blog - I have done a little anaysis on the MP3 downloads  to date in May.

As expected Beethoven comes out head and shoulders above every one else at around 50K full and partial downloads - i.e over 25% of the total.

Mozart comes in a strong second at 23K and is followed by Bach at nearly 7K. Debussy just about managed 1K and every other composer was less than that.

Amongst the Ragtime Composers Scott Joplin did best at 852 but was beaten by the gamelan rag collection at just over 1K.

Selections generally did very poorly with the exception of the Marimba selection which came in at 331 MP3 downloads.

But the surprise result from this exercise was the observation that the pieces featured on our 16 daily tweets did much better than their fellows whethe they were classical or not. Roughly roughly it looks as if each tweeted MP3 is downloaded about 25 time so that is a lotal of 400 per day or 10K per month or 5% of the total. This is a very different picture …

Bach's back

Bach is now more fully represented in the dialy Twitter campaign and there are some indications that his posion has been strengthened.

The volume of impressions on Beethoven keywords means that he is still very dominant and some of the Bach activity is much more variable from day to day both interms of impressions and click through rates.

Twitter have been messing about with the way pictures are treated and that has caused some rework on the saved tweets but it is more or less sorted now.

This activity has increased the number of saved tweets somewhat so the repetitions are less frequent.

Thanks Google

Just the occasional update here these days.

It looks like we were one of the winners in the latest refinement to the Google search results algorithm and our average position went up a percent.

We now get about 60 % of our traffic from phones so it was worth all that effort of setting up mobile optimized pages.

Our bounce rate is down substantially from historical levels although it is still higher than one would like.

Our click through rates varies enormously depending on the search term used as well as our position on the results page so it is all rather really tricky to interpret.

However it does seem clear that most searchers only find out about our interpretation of the piece once they get to our site.

We are still big in India and Indonesia, home of the gamalan and Beethoven outperforms everything else.

Working on some new recordings when time permits so there will be some updates latter this year.